Immersive Ad Unit Combining Consumer-Friendly Weather Data with Interactive Ad Message Turns Publisher Expense Line Item into Revenue Stream
NORMAN, OK & ST PAUL, MN – September 24, 2012 – Weather Decision Technologies (WDT), the leading high technology weather data provider and Totally Interactive Weather, LLC (TiWi), the only digital ad network offering a fully integrated, weather-based advertising platform, have agreed to co-market services to enable online media clients to create new revenue streams..
The new package of services offered to WDT’s vast roster of media properties’ websites around the nation will include TiWi’s proprietary Weather Widget (300×250, shown on right) and Weather Window (772×375, shown below) — immersive ad units combining consumer-friendly weather data and interactive and relevant advertising messaging – as well as WDT’s iMap radar map with ad adjacencies. All weather data throughout the package will be powered by WDT.
“For more than a decade, WDT has built a reputation as an industry leader trusted by not only media outlets but by government, industrial and military clients who use their data to make lifesaving decisions,” said Andy Dahl, TiWi CEO. “We are thrilled to partner with them and to earn the trust of their media clients and enable them to make new revenue generating decisions as well.”
“This mutually beneficial partnership with TiWi will deliver to customers an integrated display solution utilizing WDTs superior weather data,” Says Mike Eilts, President & CEO of Weather Decision Technologies. “Innovative sources of revenue generation such as TiWi’s solution will position both companies as partners to media properties by creating growth in new ways.”
For Publishers, TiWi is known for turning what used to be a budget expense line into a revenue stream. To date, more than 380 media websites have capitalized on TiWi’s unique ability to deliver best-in-class weather data to consumers while also generating revenue by allowing advertisers to reach those consumers at pivotal daily decision-making points without redirecting visitors off-site. For Advertisers, TiWi serves as a device enabling them to establish daily relevancy by leveraging weather, and virtually any weather variable, with a weather triggered ad. For example, iced beverage ads have been delivered only at times and places where the temperature rises to a specified degree. Frizz controlling hair care product messages can be delivered based on high humidity levels, when they happen.
WDT is the world’s most advanced value-added weather content provider, counting as clients most of the United States’ leading weather services and interactive media outlets, as well as governmental, industrial and military weather customers from all over the world. WDT’s operational processing systems are located in a state-of-the-art, hardened, secure facility with redundant power, cooling, and network connectivity. With multiple Internet paths, fully redundant NOAA Port receivers, and a direct feed of full-volume raw radar data from all US and Canadian radar sites, their data ingest is designed for maximum reliability. This has allowed WDT to be certified by the Federal Aviation Administration as a Qualified Internet Communications Provider (QICP) for weather information.
About Totally Interactive Weather, LLC (TiWi)
Founded by the country’s longest running on-air weather personality, Dave Dahl and his digital savvy, entrepreneurial son, Andy Dahl, TiWi is a leading national digital media organization blending innovative weather technologies with advanced advertising capabilities. TiWi’s mission is to deliver the most engaging, interactive and productive advertising and weather to online and mobile visitors. Our other Tools are utilized by over 380 newspaper, television and radio web sites to deliver value-add content to their visitors. The Weather Tools also provide a unique ad space for advertisers to effectively extend their reach of existing offline and online campaigns and maximize ad spend return. With over 2.0 million unique visitors each month, ads are presented to viewers who are in “active search mode” and arriving to ads on purpose – not randomly web surfing for entertainment. For more information about TiWi, please visit www.mytiwi.com.
About Weather Decision Technologies®, Inc. (WDT)
Founded in 2000, Weather Decision Technologies is a high technology leader in the weather industry, providing life-safety applications and weather decision support services and systems to our partners and customers. WDT’s iMap® services provide dynamic, web-based and mobile interactive mapping solutions for the world’s leading local media companies. WDT maintains operational offices in Norman, Oklahoma, and Atlanta, Georgia. Corporate websites: wdtinc.com, weatherops.com and weatherforensics.com.